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Is online video the saviour of fragmented digital marketing?

VideoNuze.com News - Wed, 04/15/2015 - 22:00

http://www.theguardian.com/media-network/2015/apr/16/online-video-digital-marketing

Categories: Video News

Ooyala adds syndication support for Amazon Fire TV

VideoNuze.com News - Wed, 04/15/2015 - 22:00

http://www.digitaltveurope.net/353692/ooyala-adds-syndication-support-for-amazon-fire-tv/

Categories: Video News

Late-Night TV Shows Battle for the Morning After

VideoNuze.com News - Wed, 04/15/2015 - 22:00

http://www.wsj.com/articles/late-night-tv-shows-battle-for-the-morning-after-1429224468

Categories: Video News

20th Century Fox Pacts With Rightster to Bolster YouTube Presence Abroad

VideoNuze.com News - Wed, 04/15/2015 - 22:00

http://www.hollywoodreporter.com/news/20th-century-fox-pacts-rightster-789131

Categories: Video News

More Adults Watch TV-Video Content

VideoNuze.com News - Wed, 04/15/2015 - 22:00

http://www.mediapost.com/publications/article/247867/more-adults-watch-tv-video-content.html?edition=82047

Categories: Video News

Verizon Inks Internet TV Pacts with ESPN, CBS Sports and Others for College Sports

VideoNuze.com News - Wed, 04/15/2015 - 22:00

http://variety.com/2015/digital/news/verizon-inks-internet-tv-pacts-with-espn-cbs-sports-and-others-for-college-sports-1201473709/

Categories: Video News

YouTube is Once Again Marketing Its Stars, Including Talk Show Host Grace Helbig

VideoNuze.com News - Wed, 04/15/2015 - 22:00

http://blogs.wsj.com/cmo/2015/04/16/youtube-is-once-again-marketing-its-stars-including-talk-show-host-grace-helbig/

Categories: Video News

Crackle Unveils Linear TV Feature "Always On," Powered by Adobe Primetime

VideoNuze.com Analysis - Wed, 04/15/2015 - 08:33

Crackle is introducing a new linear TV feature dubbed "Always On," which will begin streaming a scheduled program whenever a user opens Crackle. The move gives viewers a TV-like experience in addition to the 100% on-demand experience that Crackle has been. Crackle will launch Always On exclusively on Roku devices in May, with other platforms to follow during the summer.

Always On helps differentiate Crackle and appeal to TV-oriented ad buyers, a stated goal when it decided to pull out of the NewFronts this year. The hybrid linear/on-demand approach will be powered by Adobe Primetime under a broader deal also announced yesterday. Adobe Primetime will provide playback, ad insertion and DRM for Crackle.

Categories: Video News

Maker Studios Gets Its Own TV Series On ABC Family

VideoNuze.com News - Tue, 04/14/2015 - 22:00

http://www.tubefilter.com/2015/04/15/i-am-maker-studios-abc-family/

Categories: Video News

Netflix Adds Record 4.9M Subs, Tops 62M Globally

VideoNuze.com News - Tue, 04/14/2015 - 22:00

http://www.homemediamagazine.com/financial/netflix-adds-record-49m-subs-tops-62m-globally-35663

Categories: Video News

How Old Navy is winning at YouTube

VideoNuze.com News - Tue, 04/14/2015 - 22:00

http://digiday.com/brands/old-navys-winning-youtube/

Categories: Video News

Adobe and Akamai Partner for Server-Side Online Video Advertising

VideoNuze.com Analysis - Tue, 04/14/2015 - 07:42

Akamai has integrated Adobe Primetime ad insertion into its network to enable server-side online video advertising. Red Bull Media House and Turner Broadcasting are both trialing the joint solution.

While other server-side ad solutions exist, John Bishop, CTO of Akamai's media business told me last week he sees this as a "Server-Side 2.0" offering because the ad requests run directly through Akamai's CDN, thereby eliminating slower communications paths that can hinder scalability.

Categories: Video News

Study: Watching TV Programs and Movies On TVs Declines Among All Age Groups

VideoNuze.com Analysis - Tue, 04/14/2015 - 07:06

Watching TV programs and movies on TVs has fallen by 13% during the past year globally, with usage among 14-17 year-olds down 33%, 18-34 year-olds down 14%, 35-54 year-olds down 11% and 55+ year-olds down 6%, according to Accenture's new "Digital Video and the Connected Consumer Report."

Even though viewing on TVs is dropping, consumption is migrating to other devices. Accenture found that 89% of viewers watch long form video on connected devices. However, these viewers cited numerous problems with their streaming experiences: poor Internet service (51%), too much advertising (42%), buffering (33%) and loss of audio (32%).

Categories: Video News

Vishal Sood

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