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Vevo, the Giant Music Video Site, Tries to Fix Itself Before It Sells Itself

VideoNuze.com News - Thu, 07/24/2014 - 22:00

http://recode.net/2014/07/25/vevo-the-giant-music-video-site-tries-to-fix-itself-before-it-sells-itself/

Categories: Video News

Report: Netflix has 4.5 million subscribers in the U.K., 3 million in Canada

NewTeeVee - Thu, 07/24/2014 - 16:37

Netflix hasn't said in a while how many subscribers it has in each of its international markets, but a new report estimates that there are 4.5 million subscribers in the U.K. alone.

Report: Netflix has 4.5 million subscribers in the U.K., 3 million in Canada originally published by Gigaom, © copyright 2014.

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Categories: Video News

ChinaNetCenter Enters The Mobile Web Acceleration Market

The Business Of Online Video - Thu, 07/24/2014 - 10:13

As the market for web acceleration services continues to grow, driven primarily by mobile usage, ChinaNetCenter has thrown their hat into the ring with a new mobile application acceleration solution. The company, which has more than 500 POPs in China and more than two dozen POPs outside of China, is using an adaptive policy based solution. It integrates their mobile application acceleration SDK, what they call mSDK, with an intelligent context aware technology designed to get information from the mobile end, such as the brand, OS version, network type and app’s quality of service.

The company says it’s very easy to integrate their mSDK to iOS and Android and that it takes one developer less than 30 min to integrate it into their native app with less than four lines of code. Because all of their CDN cache servers have what they call an mSmart component that communicates with the mSDK, it allows them to optimize every TCP/UDP connection. Their platform also decides the priority of the content being delivered, ensures that the highest priority content is transmitted first, and selectively queues content in the system buffer.

The company said they found that regular connection optimization methods in the industry like TCP/Http Keep Alive and Google SPDY contributes very little improvement, because they have the side effect of involving more competition for the limited available bandwidth. So ChinaNetCenter uses a proprietary intelligent adaptive protocol to control the connection that decides the adaptive policy for transmission and content and optimization parameters based on environment information gathered by the mSDK.

By the end of 2013, China had over 618 million Internet users, 80 percent of which access the Web via their smartphones. At the same time, a huge amount of startups are bringing mobile apps on the market and traditional enterprises are also working to migrate existing application to the mobile platform. In early 2013, one of the biggest online map application companies came to ChinaNetCenter for help to improve their mobile end-user performance. The customer complained that while they were already using a CDN, when they looked at the performance numbers, it simply wasn’t effective for mobile clients. They were considering disabling mobile viewing all together as they didn’t want to provide a bad user experience.

This is something I hear often from content owners, that traditional CDNs aren’t providing a true platform for mobile content acceleration. While some CDNs like Akamai have been in the mobile acceleration market for a while, and smaller CDNs like EdgeCast and Fastly are also focusing on this segment, most CDNs don’t really address the performance issues around delivering content to mobile. It’s one of the reasons why new startups like Instart Logic have emerged in the industry, specifically to focus on improving the performance of content delivered across mobile devices.

ChinaNetCenter said their customer’s install base of 100M users for their online map application app saw an average performance gain of over 40%, and in some low speed wireless network environments, the performance gain was as high as 100%. Earlier this year, the biggest online reading application in China also started using ChinaNetCenter’s mobile application acceleration platform and saw their app’s utilization ratio increase by 20%. Another customer, a local airline in the country, saw their order rate conversion increase by 10% through their app’s performance improvement.

For web browsing, mobile content consumption is the future and multiple vendors are now focusing on acceleration technologies to address the specific issues caused by wireless networks, which tend to have high latency and a large percentage of packet loss. With their new solution in the market, we can now count ChinaNetCenter as yet another vendor who has recently entered the mobile application acceleration market, with more to come.

ChinaNetCenter is the leading CDN provider in China with revenue of $197M in 2013. Backed by ChinaNetCenter, MileWEB was established in 2012 as the international development partner tasked with globalizing their next generation CDN services and solutions.

Categories: Video News

Sharknado 2 will be terrible. But it will look cool in your house under lighting from Philips

NewTeeVee - Thu, 07/24/2014 - 09:32

Ambient lighting for your television viewing may be a good reason to pick up a few Hue light bulbs. If you want to try out the experience here are two apps to download.

Sharknado 2 will be terrible. But it will look cool in your house under lighting from Philips originally published by Gigaom, © copyright 2014.

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Categories: Video News

NewFronts, Upfronts and the Battle for Video Ad Budgets [AD SUMMIT VIDEO]

VideoNuze.com Analysis - Thu, 07/24/2014 - 09:17

One of the highlights of the recent Video Ad Summit was a session including Jackie Kulesza, SVP, Director, Video, Starcom MediaVest and Adam Shlachter, Head of Media Activation, Digitas LBi, focused on the NewFronts, Upfronts and future of video ad budgets. The discussion was driven by Jim Nail, Principal Analyst at Forrester Research.

Adam and Jackie provided a wealth of insights into how video ad buying has evolved at their agencies and how they believe the market will work down the road. They provide perspectives on the NewFronts, where video ad budgets are being sourced from, how clients' strategies are changing and much more. For anyone looking for the agency perspective on online video advertising, it's a very worthwhile 35 minutes.

Categories: Video News

Chromecast turns one: why this small streaming stick became such a big deal

NewTeeVee - Thu, 07/24/2014 - 07:00

A year after launch, Chromecast streaming sticks have been used 400 million times to cast media to TVs. But the bigger story is that Chromecast is starting to change our concept of a TV itself.

Chromecast turns one: why this small streaming stick became such a big deal originally published by Gigaom, © copyright 2014.

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Categories: Video News

AOL Video Doubles NewFronts Haul, Names New Head of Sales

VideoNuze.com News - Wed, 07/23/2014 - 22:00

http://adage.com/article/digital/aol-video-doubles-newfronts-haul-names-head-sales/294312/

Categories: Video News

Google`s $1B purchase of Twitch confirmed - joins YouTube for new video empire

VideoNuze.com News - Wed, 07/23/2014 - 22:00

http://venturebeat.com/2014/07/24/googles-1b-purchase-of-twitch-confirmed-joins-youtube-for-new-video-empire/

Categories: Video News

Cable Companies: Google Threatens Net Neutrality, Not Us

VideoNuze.com News - Wed, 07/23/2014 - 22:00

http://www.nationaljournal.com/tech/cable-companies-google-threatens-net-neutrality-not-us-20140725

Categories: Video News

Chromecast turns one: why this small streaming stick became such a big deal

VideoNuze.com News - Wed, 07/23/2014 - 22:00

http://gigaom.com/2014/07/24/chromecast-turns-one-why-this-small-streaming-stick-became-such-a-big-deal/

Categories: Video News

Amazon will spend $100M on new, original shows in Q3

VideoNuze.com News - Wed, 07/23/2014 - 22:00

http://venturebeat.com/2014/07/24/amazon-will-spend-100m-on-new-original-shows-in-q3/

Categories: Video News

AT&T and Chernin joint-venture is reportedly buying Fullscreen

NewTeeVee - Wed, 07/23/2014 - 11:15

Otter Media, the adorably named joint venture between AT&T and the Chernin Group, is about to buy a majority stake in Fullscreen, according to a Recode report. The deal would value Fullscreen between $200 and $300 million, according to Recode. Fullscreen is a one of a […]

AT&T and Chernin joint-venture is reportedly buying Fullscreen originally published by Gigaom, © copyright 2014.

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Categories: Video News

Shoutcast relaunches with new hosted streaming service

NewTeeVee - Wed, 07/23/2014 - 09:15

Radionomy has relaunched Shoutcast and is now offering free hosted broadcasting with ad monetization.

Shoutcast relaunches with new hosted streaming service originally published by Gigaom, © copyright 2014.

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Categories: Video News

Aereo Had 77,596 Customers At End Of 2013: Didn’t Understand The Market

The Business Of Online Video - Tue, 07/22/2014 - 07:59

Documents filed by Aereo with the U.S. Copyright Office have finally disclosed how many subscribers they had for their streaming service and the numbers show, it simply wasn’t a service that many consumers wanted. At the end of 2013, Aereo had only 77,596 total customers. About 27,000 of those were in the NYC area, 12,000 were from Boston and 10,000 from Atlanta. For all the talk by those in the industry and members of the media of how “innovative” or “disruptive” Aereo was, the reality is that the only number that matters for a subscription business is how many customers it has. That’s it. That number determines revenue, P&L and whether or not the company survives with their offering in the market. [See: Barry Diller’s OTT Service Aereo Is Dead On Arrival]

Aereo failed because they didn’t understand the market they were in and set expectations with themselves, that were completely unrealistic. They argued that the cable companies model of bundling channels was bad, yet Aereo themselves bundled all their channels into one monthly fee as well. For all the talk by Aereo of a la carte, Aereo didn’t allow you to pay only for the channels you wanted. You had to pay a monthly fee to get channels broadcast in foreign languages, even if you couldn’t watch them. In reality, Aereo was just like the cable TV model, but with less choice, poorer video quality, less device support and fewer options overall.

The CEO of Aereo said they could sign up 350,000 subscribers in the major cities, yet the company ran out of capacity and had technical issues in NYC, when they had less than 7% of that number of customers. When management and Barry Diller are out in the public saying that between 25M-30M people wanted their service, it shows just how out of touch they were with the market. Consumers want choice, they want subscription services with a deep catalog of content to choose from. They want high-quality video, with support on all devices. Aereo didn’t have any of these with limited device support, small number of channels and streaming video quality that was on average, a third of what services like MLB.TV offer today.

Aereo raised $100M, yet couldn’t even scale the business to 100,000 subs. At 100,000 subs, that would be less than one tenth, of one percent, of the cable TV subscription market. Aereo didn’t fail because of the U.S. Supreme Court ruling, Aereo failed from day one because it was selling a service in the market that not enough consumers wanted. Aereo should be a lesson to others that just because technology allows you to bring a service to the market that does not mean the service is something consumers want, or are willing to pay for. If there is no tangible business model behind the technology you bring to the market, then how the service works does not matter. Aereo put technology before business, and that always leads to failure, when it comes to consumer services.

Categories: Video News

Vishal Sood

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