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VideoNuze Podcast #279: Industry Change Illustrated Well by 6 News Items This Week Analysis - Fri, 06/26/2015 - 09:16

I'm pleased to present the 279th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

Change is everywhere in the video and TV industries and this week 6 different news items hit our radar, which Colin and I think illustrate how quickly things are moving. In today's podcast we discuss each of them and why we think they're significant.

The items include continued falling linear TV ratings as measured by Nielsen, Hulu distributing Showtime, new research showing that Netflix's audience is size larger than those of broadcast TV networks, Tennis Channel's converged TV Everywhere-OTT model, HBO premiering 2 new shows on Facebook and Ooyala's new data showing that 42% of video views are now on mobile.

(note: Colin wanted to clarify one point - when citing Netflix viewership, he said it was 10 million hours streamed per quarter when it's actually 10 billion hours)

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Categories: Video News

Ooyala: Mobile Video Share Up Nearly 5x In Past 2 Years, Now at 42% of Online Video Analysis - Thu, 06/25/2015 - 08:43

Ooyala has released its Q1 '15 Video Index, and as with all of its recent reports, the headline is the surging growth of mobile video, whose share is now at 42% of online video views. That's up nearly 5x from the 9% share mobile video recorded in Q1 '13. Ooyala restated its forecast that mobile video will surpass 50% of online video views in Q3 '15, if not sooner.

No surprise, Ooyala cites smartphones as the big driver of mobile video usage, noting that the ratio of smartphone plays to tablet plays has increased from 2:1 in Q4 '13 to 4:1 in Q1 '15. In fact, tablet share has remained constant at 8% during that time. Ooyala cites the rise of larger screen size smartphones (particularly iPhone 6 and 6 Plus) as spurring mobile video adoption and stunting tablet viewing.

Categories: Video News

Vishal Sood

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