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What’s The Key To Online Video Becoming A $20 Billion Market? Some Democracy.

VideoNuze.com Analysis - Fri, 05/01/2015 - 13:49

We all know the Internet is big - some 3.5 trillion web pages big, by the latest comScore estimates. But you wouldn't know it by looking at the current state of the online video market.

Nearly a decade after advertisers started batting around the idea of the Internet's "long tail," highly branded video publishers have yet to grasp the meaning of the phrase. The online video market is now pulling in over $6 billion. That's not bad. But with an injection of democracy, the market could grow to three times that size in very short order.

Categories: Video News

VideoNuze Podcast #271: Revisiting Comcast-TWC Deal Failure; Verizon-ESPN Spat

VideoNuze.com Analysis - Fri, 05/01/2015 - 08:26

I'm pleased to present the 271st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

We had recorded last week's podcast just prior to the news that Comcast was dropping its merger bid for Time Warner Cable, so first up this week we share thoughts on why the deal collapsed.

In my view, the perception of the deal transformed from being cable-centric to being broadband-centric, largely due to the rise of online video usage. As a result, Comcast, post-merger, having 57% of American broadband connections under the new 25 mbps definition, became a sticking point (never mind that it actually has 56% on its own, reflecting its aggressive broadband infrastructure upgrades).

This is a key irony of the deal's failure - Comcast has invested billions in technology, but its woeful customer service ultimately undermines these investments and defines its reputation. In a hypothetical world where Comcast was a "most admired company," (like Apple, Amazon, etc.), I think it's quite possible regulators would have actually welcomed the Time Warner deal.

We then turn our attention to Verizon's "Custom TV" packaging and ESPN's lawsuit. As I explained in Has Verizon Put ESPN Into a Public Relations Headlock Over Opaque "Sports Tax?" I think Verizon is making a brazen move to reign in sports costs. Colin and I agree it's the most startling thing yet to happen in a tumultuous year for the pay-TV industry.

Listen in to learn more!



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Categories: Video News

Has Verizon Put ESPN Into a Public Relations Headlock Over Opaque "Sports Tax?"

VideoNuze.com Analysis - Fri, 05/01/2015 - 06:45

We've seen a lot of surprising moves in the pay-TV industry in 2015, but at the top of the list has to be how Verizon is trying to put ESPN into a public relations headlock with its new "Custom TV" packaging plan.

If you haven't been watching this closely, Verizon announced "Custom TV" last week. Under the plan, Verizon FiOS subscribers can take a base package of 45 channels, including the 4 broadcast TV networks, for $54.99 per month, and get 2 "channel packs" which are smaller groups of genre-based such as lifestyle, Entertainment, News & Info, Sports, etc. Additional channel packs are $10 per month.

Categories: Video News

Drones Are Filming Seriously Jaw-Dropping Virtual Reality Video for Brands

VideoNuze.com News - Thu, 04/30/2015 - 22:00

http://www.adweek.com/news/technology/drones-are-filming-seriously-jaw-dropping-virtual-reality-video-brands-164433

Categories: Video News

Digital players want a slice of the morning show pie

VideoNuze.com News - Thu, 04/30/2015 - 22:00

http://www.capitalnewyork.com/article/media/2015/05/8567107/digital-players-want-slice-morning-show-pie

Categories: Video News

Streaming Vendor News Recap For The Week Of April 27th

The Business Of Online Video - Thu, 04/30/2015 - 20:46

Here’s a list of all the news I saw from streaming media vendors for the week.

Categories: Video News

What to watch on HBO Now and iTunes for May 2015

VideoNuze.com News - Wed, 04/29/2015 - 22:00

http://www.cnet.com/news/netpicks-what-to-watch-on-hbo-now-and-itunes-for-may-2015/

Categories: Video News

PopSugar Wants to Make Millennials Happy With New Original Video Offerings

VideoNuze.com News - Wed, 04/29/2015 - 22:00

http://www.adweek.com/news/technology/popsugar-wants-make-millennials-happy-new-original-video-offerings-164428

Categories: Video News

Time Inc. Plans Original Video Programming Across 22 Channels

VideoNuze.com News - Wed, 04/29/2015 - 22:00

http://www.tubefilter.com/2015/04/30/time-inc-plans-original-video-programming-across-22-channels/

Categories: Video News

Nielsen To Begin Measuring Digital Ad Viewing On Roku

VideoNuze.com News - Wed, 04/29/2015 - 22:00

http://deadline.com/2015/04/nielsen-measure-digital-tv-audience-advertising-roku-1201418519/

Categories: Video News

Amazon Instant Video for iOS finally lets you stream movies and TV in HD

VideoNuze.com News - Wed, 04/29/2015 - 22:00

http://www.theverge.com/2015/4/30/8520223/amazon-instant-video-ios-adds-high-definition

Categories: Video News

Author And YouTuber John Green Tells Advertisers To Stop Worrying About Eyeballs

VideoNuze.com News - Wed, 04/29/2015 - 22:00

http://techcrunch.com/2015/04/29/yes-that-john-green/

Categories: Video News

YouTube Touts Influence While Casting Doubt on TV's Future

VideoNuze.com News - Wed, 04/29/2015 - 22:00

http://blogs.wsj.com/cmo/2015/04/30/youtube-touts-influence-while-casting-doubt-on-tvs-future/

Categories: Video News

How one publisher is working around Facebook's pre-roll ad ban

VideoNuze.com News - Wed, 04/29/2015 - 22:00

http://digiday.com/publishers/one-publisher-working-around-facebooks-pre-roll-ad-ban/

Categories: Video News

NewFronts: YouTube's Brandcast Features Birthday Celebration, Testimonials, Entertainment

VideoNuze.com Analysis - Wed, 04/29/2015 - 21:36

2,400 industry executives and fans packed the Madison Square Garden Theater for YouTube's Brandcast NewFront Wednesday night that was part 10-year birthday celebration, part evangelical commercial about online video/YouTube's ascendance and part pure entertainment spectacle.

The evening began with YouTube CEO Susan Wojcicki noting that hours watched are up 50% year-over-year and that YouTube now reaches more 18-49 year olds on mobile ALONE, than does any single cable network reach on TV. YouTube daily viewers are up 40% vs. 2014. And in a pitch to how advertisers can succeed on YouTube, Wojcicki said that 4 out of 10 of the top trending videos in 2014 were actually ads, not content.

Categories: Video News

HBO CEO: HBO Now Subscribers Are "All Additive"

VideoNuze.com Analysis - Wed, 04/29/2015 - 15:47

On its Q1 '15 earnings call this morning, Time Warner executives provided the first color on the rollout of HBO Now, HBO's recently launched standalone broadband service. HBO CEO Richard Plepler said the company is "seeing absolutely no intrusion into people inside the (pay-TV) ecosystem, none at all. It's all additive."

Plepler and Time Warner executives have asserted from the start that HBO Now is solely targeting the 10-15 million broadband-only homes in the U.S., although they have periodically alluded to wanting to address ALL 70-80 million non-HBO subscribers (who of course are already pay-TV subscribers). I have argued in the past that, because of how compelling HBO Now is, it will almost certainly drive some level of cord-shaving and cord-cutting and is actually a substantial threat to the sports ecosystem.

Categories: Video News

NewFronts: Hulu Has 9 Million Subscribers and Now Seinfeld

VideoNuze.com Analysis - Wed, 04/29/2015 - 13:18

Hulu held its NewFront on Wednesday, highlighting its growth, which includes approaching 9 million subscribers, up 50% vs. 2014, with 700 million hours of video streamed in Q1 '15, up 83% vs. Q1 '14. Hulu CEO Mike Hopkins said that 61% of Hulu's viewers no longer watch on a computer. 82% of Hulu's audience is in the 18-49 year-old age range, with a median age of 33 years-old.

I have long wondered whether Hulu was going to be the odd man out, sandwiched between Netflix, OTT's 800-pound gorilla, and Amazon, with its unlimited resources. But Hulu is clearly investing heavily in both licensed and original content, and seemingly carving out its place in the OTT landscape.

Categories: Video News

The New Order

VideoNuze.com News - Tue, 04/28/2015 - 22:00

http://www.multichannel.com/blog/bauminator/new-order/390196

Categories: Video News

Vevo Said Set to Name Ex-Intel Executive Erik Huggers CEO

VideoNuze.com News - Tue, 04/28/2015 - 22:00

http://www.bloomberg.com/news/articles/2015-04-30/vevo-said-set-to-name-ex-intel-executive-erik-huggers-as-ceo

Categories: Video News

A+E Networks Asks Distributors to Turn H2 Into Vice Channel

VideoNuze.com News - Tue, 04/28/2015 - 22:00

http://blogs.wsj.com/cmo/2015/04/29/ae-networks-asks-distributors-to-turn-h2-into-vice-channel/

Categories: Video News

Vishal Sood

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