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#smwest session: Best Practices For Future Proofing Your File Based Workflow

The Business Of Online Video - Mon, 11/09/2015 - 21:13

At the Streaming Media West show, [taking place November 16-19 in Huntington Beach, CA] Tim Napoleon, Chief Strategist at AllDigital will give attendess the best tips for Future Proofing Your File Based Workflow. Media customers building for big screens, web experiences, mobile/tablet apps, and content for virtual and augmented reality are redefining the digital media landscape. New hardware and software options are bringing high-end digital cinema workflows to productions of all sizes and budgets. This presentation will highlight how to take ProsRes HQ workflow from source to destination in a matter of minutes. Learn how to process videos for new vertical placements on social and mobile media and best practices for getting the most out of your file based workflow.

Register online using the code 200DR for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest, or $200 off a full conference pass.

Categories: Video News

Analysis: Cisco & Ericsson Partnership To Combat Threat Posed by Alcatel-Lucent & Nokia Merger

The Business Of Online Video - Mon, 11/09/2015 - 11:27

This morning, Cisco and Ericsson announced a major partnership combining Cisco’s product line with Ericsson’s massive service organization to aim for over $1B in new revenue for each company by 2018. Putting on my analyst hat from my Frost & Sullivan gig, and discussing the deal with my co-worker Avni Rambhia in our Digital Media group at Frost, here’s our take on the news.

The announced partnership aims at capturing the immense revenue potential offered by service providers aggressively – even desperately – modernizing their broadband, TV and cellular networks to accommodate soaring OTT video consumption and combat new services like Google Fiber and Netflix. It also positions them well in the long run to serve demand for 5G wireless networks and infrastructure investments around the Internet of Things (IoT). The three key goals as stated by the companies, in the short term, are:

  • Offering service provider customers an end-to-end product and services portfolio, and joint innovation that accelerates new business models
  • Creating the mobile enterprise experience of the future through a highly secure technology architecture for seamless indoor/outdoor networks
  • Channeling the combined scale and innovation of both companies to accelerate the platforms and services needed to digitize countries and create the Internet of Things

On the one hand, this is a decisive countermeasure to the significant threat posed by the merger of services giant Alcatel-Lucent with equipment vendor Nokia. According to CEOs Hans Vestberg and Chuck Robbins, each company had the choice to build, buy or partner in order to retain competitive strength and growth potential. For Ericsson, clearly the partnership option won out against other options such as acquiring Juniper Networks. For Cisco Systems, the benefits of a robust new distribution partner with presence in over 180 coutnries and a 65,000 strong services force provides formidable competitive advantage in a crowded and price-challenged market.

The partnership also has the potential to help Cisco and Ericsson alike combat speciality vendors such as ARRIS who holds a significant presence in the cable IP-fication segment, and Chinese juggernauts Huawei and ZTE. Managed services and end-to-end offerings are a crucial and unmet need in the service provider segment, as we discussed in our talk on best practices in winning business in the OTT industry.

On the other hand, there is the likelihood of perceived risk in the longevity of the partnership and the length of reliable support for newly built networks. As one journalist pointed out during the teleconference, the half life of telco networks is measured in decades. Ambitious partnerships can yield rich dividends for partners and customers alike when they work, but leave chaos when they fail. It also remains to be seen if the partnership can catapult both companies to competitive strength in an arena that is not only in the throes of disruption but also where business is being fiercely fought for.

Cisco has a strong, competitive line of products ranging from the cBR-8 converged router for CCAP networks to their newly announced Infinity line of cloud-based solutions for digital media security, workflow and rendering needs, with a strong presence in satellite-based backhaul and broadcast networks. Ericsson is the largest vendor of video professional services as measured in our recent study of the market, the largest vendor by revenue of broadcast video systems, and a leading vendor in mobile network infrastructure services. Both companies have been aggressively restructuring in the past two years, with Cisco shedding low-margin CPE businesses and acquiring cloud-centric 1 Mainstream and Ericsson snapping up Fabrix Systems and more recently Envivio. The partnership between these two formidable industry stakeholders has reportedly been over a year in the making, and is expected to show growth in revenues as soon as 2016.

While it’s uncertain whether the ambitious $1B in new revenue goal can be met by 2018, it’s clear that this partnership has key elements needed to generate a perfect storm of growth. Who should be worried? Equipment vendors such as Juniper Networks, Aruba Networks, and Allot Communications; technology companies such as Amazon, HP, IBM, ARRIS and Gainspeed; and system integrators/value-added resellers such as Alcatel-Lucent, ARRIS, and Rackspace. The ante has also been upped for video encoder vendors seeking to themselves play a stronger role in network modernization, such as Imagine Communications and Grass Valley.

Specifically in the digital media space, another set of companies who should be worried are equipment vendors who are struggling to redefine themselves away from point product vendors to holistic solution vendors. For this already threatened group, the window of opportunity for carving out relevance and continued scope for revenue generation just got a whole lot smaller.

If you’re interested in talking me or Avni about the deal, or interested in any of our market research on the topic, feel free to reach out to us at any time. You can email me or email Avni.

Categories: Video News

Building An Integrated, Multi-Platform Analytics Solution for TV Everywhere

The Business Of Online Video - Mon, 11/09/2015 - 09:12

At the Streaming Media West show, [taking place November 16-19 in Huntington Beach, CA] Ryan Holmes, Director of Digital Media at BYU Broadcasting will detail the software architecture and general approach BYUtv used to create an integrated analytics solution that combines video, page, and app performance data into a single data repository for all TV Everywhere platforms. Learn how to make the challenge of measuring video consumption, user behavior, and app performance easier across multiple devices.

Register online using the code 200DR for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest, or $200 off a full conference pass.

Categories: Video News

Tuesday Webinar: How to Improve QoE for Exceptional Video Engagements

The Business Of Online Video - Mon, 11/09/2015 - 07:44

Tuesday at 2pm ET, I’ll be moderating a StreamingMedia.com webinar on the topic of “How to Improve QoE for Exceptional Video Engagements“. Whether you are an OTT provider, broadcaster, or B2B enterprise, getting people to watch an entire video isn’t easy. Not only do you need compelling content, you also need the highest Quality of Experience (QoE). Because what happens when your videos perform poorly; when it buffers consistently; when it plays badly on mobile devices? When your video fails because of quality, your viewers abandon it. They want online video to be just like they get on TV—at “Broadcast Quality.” And with the right technologies and a focus on optimization, you can give your viewers the experience they expect. In this webinar, you’ll learn from Limelight Networks and Nice People At Work how to quantify and measure QoE, how to fix it before it becomes a problem, and how to build the workflow and process you’ll need to ensure a consistently great online video experience.

Register Now to attend this FREE live webinar.

Categories: Video News

Learn How To Create A Great Streaming Channel On The Roku Platform

The Business Of Online Video - Sun, 11/08/2015 - 21:12

At the Streaming Media West show, [taking place November 16-19 in Huntington Beach, CA] Chris Traganos, Director, Developer Community for Roku, will show attendees how to develop a streaming channel for the Roku platform as well as more advanced tools and tactics. Chris will provide an overview of its software developer kit and proprietary BrightScript language, educate attendees on the resources and services available to help manage channels, including integrated billing, and share the best practices for creating a great streaming channel. The session will also discuss the different ways to monetize content, through advertising, on-device promotion and other marketing opportunities.

Register online using the code 200DR for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest, or $200 off a full conference pass.

Categories: Video News

Only 1 Week Left to Save $100 and Win a 50-Inch Sharp Roku TV at Dec. 1st SHIFT // 2015 Programmatic Video & TV Ad Summit

VideoNuze.com Analysis - Fri, 11/06/2015 - 10:14

Reminder that there’s just 1 week left to take advantage of discounted early bird tickets for the SHIFT // 2015 Programmatic Video & TV Advertising Summit on Tuesday, December 1st in NYC. Early bird registrants save $100 on regular tickets and will be entered to win a 50-inch Sharp Roku TV, generously provided by Roku. Further discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $195 ticket (contact me for the code).

There are now over 40 industry leaders scheduled to speak at SHIFT from ABC, Altitude Digital, Assembly, Bloomberg Digital, comScore, Fox, Havas Media, Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, Operative, Razorfish, Roku, SpotX, The Weather Company, TubeMogul, Viacom, Videology VivaKi and Xaxis, with others to be announced shortly. We’re privileged to have Donna Speciale, President of Turner Broadcasting Ad Sales, as our keynote guest, discussing the company’s data and audience-based buying initiatives.

I hope you’ll join us for this must-attend day of learning and networking!

Learn more and register now!

Categories: Video News

#smwest session: Making Money With Video In An Unbundled World

The Business Of Online Video - Fri, 11/06/2015 - 10:11

At the Streaming Media West show, [taking place November 16-19 in Huntington Beach, CA] you can learn about “Making Money With Video In An Unbundled World”. The rapid expansion of OTT offerings to the market is creating an abundance of choice for consumers, confusion, content overload and shrinking wallets. This session will help M&E companies and operators understand the software tools needed to build audience awareness and create known users for sustainable economic models. It will explore the kinds of systems that companies need to not only get video to play across all devices, but also to build a sizable user base and progressively move users smartly from freemium to advertising, pay-per-view and subscription business models. Confirmed speakers include:

  • Moderator: Daniel Webster, Managing Director, Kaltura Strategic Solutions
  • Sharmila Aroskar, VP, Business Development, TEN
  • Richard Maraschi, Global Solutions Leader, Big Data & Analytics, IBM
  • Linda Abrams, CRO, 24i
  • Jeremy Gerstman, VP, Operations, Jukin Media

Register online using the code 200DR for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest, or $200 off a full conference pass.

Categories: Video News

VideoNuze Podcast #297: "Star Trek" on CBS All Access Poses Risks; SVOD Licensing Poised for Change

VideoNuze.com Analysis - Fri, 11/06/2015 - 08:42

I'm pleased to present the 297th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. For a change, this week Colin and I recorded together in NYC after we spoke at a CTAM Think event.

First up this week we dig into CBS’ decision to create a new “Star Trek” series and include it in its CBS All Access SVOD service rather than on its TV network. Colin astutely points out the various risks in this approach. Yet the move is not all that surprising as consistent with how SVOD services are using high-profile original content to differentiate themselves. In this light, if CBS wants to get share of wallet vs. Netflix, Hulu, Amazon and others, it has no choice but to beef up the originals available exclusively in CBS All Access.

The CBS “Star Trek” move came during a week when public media companies reported mixed results, reduced guidance and a strong emphasis on launching their own direct-to-consumer video services. Importantly, Time Warner messaged that it is going to pull back on its SVOD licensing. As we note, all of this clouds the access that the big SVOD services will get to well-known TV programs as networks and studios strive to preserve long-term value in the pay-TV ecosystem.

Listen now to learn more!

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Categories: Video News

Survey Shows Drop in Cord-Cutting Trend

VideoNuze.com News - Thu, 11/05/2015 - 23:00

http://www.multichannel.com/news/content/survey-shows-drop-cord-cutting-trend/395131

Categories: Video News

Disney Strikes Content Deal With Sony PlayStation Vue

VideoNuze.com News - Thu, 11/05/2015 - 23:00

http://www.homemediamagazine.com/industry-news/disney-strikes-content-deal-sony-playstation-vue-36997

Categories: Video News

How Big Data Can Increase OTT Ad Revenue

The Business Of Online Video - Thu, 11/05/2015 - 21:10

At the Streaming Media West show, [taking place November 16-19 in Huntington Beach, CA] you can learn “How Big Data Can Increase OTT Ad Revenue”. The session will discuss how advertisers can more effectively and efficiently reach a buyer of a product or service with OTT than any other media. By using real-time analysis of social media, geo location, key words and historical buying habits, the metadata managed by an OTT platform can be used to predict real-time buying. As a result, this predictive buying translates into a higher cost per point/cost per lead that an advertiser is willing to pay for qualified buyers. Hear about some of the technology being used, the advertising research it enables and benefits and challenges of this new advertising buying process. Confirmed speakers include:

  • Moderator: Steve Wong, Director of Media and Telco, Siemens
  • Jason Clement, Executive Leadership Team, TBWA\Chiat\Day
  • Arnav Mendiratta, Data Scientist, USC
  • Andy Beach, Program Manager, Microsoft
  • David Wong, SVP, Product Leadership, Nielsen Global Digital

Register online using the code 200DR for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest, or $200 off a full conference pass.

Categories: Video News

Apple’s Multi-CDN Strategy Adds Limelight Networks To The Mix

The Business Of Online Video - Thu, 11/05/2015 - 12:36

For years, Apple has been using multiple third-party CDN providers, including Akamai and Level 3 in addition to delivering content via their own CDN. In some regions, for instance China, Apple will also use a CDN that specializes in that region, like ChinaCache and ChinaNetCenter. Apple’s had a multi-CDN strategy for some time and doing some traceroutes yesterday, I see that Apple has recently added Limelight Networks into the mix. I can’t tell when Limelight was added, but from the testing I do frequently on where Apple’s content is being delivery from, it looks like Limelight has been added within the last few months. There is no way to tell how much traffic Limelight has and you have to trace a lot of content to see it since Apple shifts amongst the CDNs, but the timing makes sense.

On Limelight’s earnings call this week, the company mentioned they signed up some customers that they had to give a low price point to, which would impact margins in the short-term, before they expected the economics of scale to kick in. While Limelight had no comment when I asked them about Apple, traceroutes don’t lie. I’ve also learned that Limelight has gotten more of Microsoft’s traffic, be it at a low price point, but a lot of volume. So two of the contracts they were talking to are clearly Apple and Microsoft. How much volume they have we don’t know for sure, but it all aligns with some of the points Limelight made on their earnings call.

Another interesting thing talked about on Limelight’s earnings call was they are not seeing any slow down in traffic growth, which is the exact opposite of what Akamai said on their call last week. So far, no other CDN provider or content owner I have spoken to has said anything about traffic growth slowing. In fact, yesterday Facebook reported earnings and said they now see 8B video views per day, up from 4B nearly six months ago. And Limelight said on their call that they “achieved a new record for both peak bandwidth and terabytes delivered” in Q3. Limelight also mentioned that their “largest software and gaming customers peak traffic levels” are “growing at extremely higher rates versus a year ago and even sequentially.”

I don’t buy Akamai’s excuse that customers overall traffic growth is down and that the decline in the growth of their media business is not due to pricing or competitive pressure, when it clearly is. Akamai simply isn’t getting as large a percentage of traffic from the big CDN customers as they use to be. Apple adding Limelight to the mix and Sony adding Level 3 to the mix are both examples of that.

Categories: Video News

Speaker Wanted: Product Strategy For OTT and TVE In The Post-PC Era

The Business Of Online Video - Thu, 11/05/2015 - 11:26

I have one last-minute speaking spot that just opened on a round-table panel at the Streaming Media West show, taking place November 16-19 in Huntington Beach, CA. The panel is on Wednesday, Nov. 18th from 11:30 a.m. – 12:30 p.m. Full details below. Contact me if interested.

Bye-Bye Browser: Product Strategy For OTT and TVE In The Post-PC Era
This session will discuss how TV Everywhere and OTT providers are adapting their product roadmaps to meet changing consumer behavior. The discussion will focus on how to manage PC-centric services that are in decline, mobile services that generate high traffic, but low monetization, and fragmented connected TV devices where there is no clear winner. We will discuss apps vs. web, single vs. multiple apps, hybrid billing models, in-app upgrades and why competition is a good thing.

Categories: Video News

#smwest session: The Future Of 4K and Ultra HD on Streaming Services

The Business Of Online Video - Thu, 11/05/2015 - 10:09

At the Streaming Media West show, [taking place November 16-19 in Huntington Beach, CA] the Ultra HD Forum is moderating a session on the Future Of 4K and Ultra HD on Streaming Services. OTT Service Providers have already gone ahead of the traditional VOD providers by providing 4K content to their subscribers. But is it giving the consumers the wow factor that they’re looking for and is it really Ultra HD? Internet deployment models have continued to push traditional broadcast video with more choice and evolved viewer experiences that are deployed quickly and often without heavy reliance on standards. What does this mean for Ultra HD in OTT services? How does it scale across the industry and how is the term Ultra HD ultimately defined? This panel features senior experts from content owners, studios, technology providers and service operators to give their individual perspectives on how Ultra HD will scale across the industry and the evolution of the viewing experience over the next 5 years. Confirmed speakers include:

  • Moderator: David Price, Vice-Chair, Ultra HD Forum, VP, Business Development, TV & Media, Ericsson
  • Nick Colsey, VP, Business Development, Sony
  • Thomas Edwards, VP, Engineering & Development, FOX Networks Engineering and Operations
  • Eric Grab, Co-CTO, NeuLion
  • Richard Doherty, Director, E-Media Strategy, Office of the CTO, Dolby Laboratories

Register online using the code 200DR for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest, or $200 off a full conference pass.

Categories: Video News

Disney Pushes Its Digital Offerings

VideoNuze.com News - Wed, 11/04/2015 - 23:00

http://www.wsj.com/articles/disney-profit-rises-1446758837

Categories: Video News

BBC launches a paid downloads store built into iPlayer

VideoNuze.com News - Wed, 11/04/2015 - 23:00

http://www.wired.co.uk/news/archive/2015-11/05/bbc-store

Categories: Video News

YouTube bolts into next phase of virtual reality with 3D video

VideoNuze.com News - Wed, 11/04/2015 - 23:00

http://www.cnet.com/news/youtubes-next-phase-in-virtual-reality-3d-video/

Categories: Video News

Sling To Present The Pros and Cons of OTT vs. Cable at #smwest show

The Business Of Online Video - Wed, 11/04/2015 - 21:09

At the Streaming Media West show, [taking place November 16-19 in Huntington Beach, CA] Mark Vena, VP of Worldwide Marketing at Sling Media, will analyze a living room debate millions of Americans are engaging in—deciding whether or not to cut the cord with their cable TV or satellite provider. Learn the strengths and weaknesses of OTT services as well as offerings from traditional cable and satellite providers. Attendees will hear about the economics and the industry headwinds that will help you make a decision to keep or shed a cable TV subscription.

Register online using the code 200DR for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest, or $200 off a full conference pass.

Categories: Video News

See The Latest Results On Cord-Cutting/Shaving & TV Everywhere at Streaming Show

The Business Of Online Video - Wed, 11/04/2015 - 14:08

At the Streaming Media West show, [taking place November 16-19 in Huntington Beach, CA] Jonathan Hurd, Director at Altman Vilandrie & Company, will share the latest survey results on cord-cutting/shaving, TV Everywhere, mobile viewing, future viewing plans and more. The presentation will break down the results by age demographics and will feature findings not previously released publicly. Learn if the current strategy for cable channels to provide streaming options is the right move; what types of programming is keeping consumers tied to their MSO; and what this all really means for content producers and service providers

Register online using the code 200DR for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest, or $200 off a full conference pass.

Categories: Video News

The Business Strategy Behind The Fragmenting OTT Market

The Business Of Online Video - Wed, 11/04/2015 - 09:07

At the Streaming Media West show, [taking place November 16-19 in Huntington Beach, CA] you can learn about “The Business Strategy Behind The Fragmenting OTT Market”. From Netflix, HBO and Showtime, to broader offerings like Dish’s Sling, CBS’s All Access and Comcast’s Stream, there are a lot of OTT options. Are we ensuring differentiated experiences for consumers or are we building a slew of “me too” services? With reports showing OTT revenues are expected to be over $10B within the next few years, are content owners building a healthy marketplace with enough competition and differentiation for revenues to continue to grow? This panel will explore the business strategies behind the unbundling & unraveling of the industry as it moves from cable to the cloud, and the subsequent sprint to build new OTT experiences. Confirmed speakers include:

  • Moderator: Jim O’Neill, Principal Analyst, Ooyala
  • Amit Ziv, VP, Business Development, Epix
  • Michael Dube, Streaming Media Manager, NPR
  • Jimmy Schaeffler, Chairman, CSO, The Carmel Group
  • Cary Grant, CEO, PREMO

Register online using the code 200DR for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions at #smwest, or $200 off a full conference pass.

Categories: Video News

Vishal Sood

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