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PERSPECTIVE: Times, They Are a-Changin' - Online Video Revenues Hinge On Off-YouTube Strategies

VideoNuze.com Analysis - Tue, 10/21/2014 - 12:09

The list of YouTubers who owe their success to YouTube alone is shrinking. After years of dominating the online video market, YouTube is no longer the only place where online video is happening. From big video outfits like Maker Studios, to independent YouTube stars like PewDiePie, video producers who got their start on YouTube are now looking beyond YouTube for their next act.

Diversify revenue streams. It sounds simple enough, but as smart a move as this is, there are plenty of potential pitfalls in its execution. Because as much as relying on YouTube as your sole revenue stream is a mistake, not fully taking advantage of the alternative distribution channels at your disposal - or using them haphazardly - is an even bigger mistake.

Categories: Video News

Pixability Introduces Programmatic Platform to Optimize YouTube Ads

VideoNuze.com Analysis - Tue, 10/21/2014 - 08:15

Advertising on YouTube offers a ton of potential, but remains a complicated endeavor, creating friction for prospective buyers. To simplify things, Pixability is introducing v3 of its platform, which aims to optimize YouTube TrueView ads by enabling programmatic management of AdWords for Video buying. Bettina Hein, Founder and CEO of Pixability and Andreas Goeldi, CTO, demo'd the new features for me, explaining how they create new value for YouTube advertisers.

Categories: Video News

Just Announced: Cory Mummery, VP and GM of NFL Now To Keynote Streaming Media West Show

The Business Of Online Video - Tue, 10/21/2014 - 07:06

nflI’m pleased to announce that Cory Mummery, VP/GM of NFL Now will be the keynote speaker on the first day of the Streaming Media West Show, taking place November 17–19 at the Hyatt Regency Huntington Beach Resort & Spa in Huntington Beach CA. Come hear about their new cross-platform digital product, NFL Now, that packages all available NFL produced live and on-demand video from NFL Films, NFL Network, NFL games and all 32 NFL teams for viewing on multiple devices. Register online using the code 200DR for a “Discovery Pass” and get free access to the keynotes, exhibit hall, discovery track sessions, and receptions. #smwest

Categories: Video News

Nielsen And Adobe Team Up For New Digital Ratings Product

VideoNuze.com News - Mon, 10/20/2014 - 22:00

http://blogs.wsj.com/cmo/2014/10/21/nielsen-adobe-digital-ratings/

Categories: Video News

Why Bollywood`s biggest star approached a small YouTube channel for help

VideoNuze.com News - Mon, 10/20/2014 - 22:00

http://qz.com/283732/why-bollywoods-biggest-star-approached-a-small-youtube-channel-for-help/

Categories: Video News

More Video Ad Tech Consolidation As Ooyala Acquires Videoplaza

VideoNuze.com Analysis - Mon, 10/20/2014 - 16:29

The video ad tech consolidation trend continues on, with the latest deal seeing Ooyala acquire London-based Videoplaza for an undisclosed sum. The deal comes just 2 months after Ooyala itself was acquired by the big Australian telecom provider Telstra, which was a previous investor. Jonathan Wilner, VP, Product at Ooyala, told me in an interview that these are just the first 2 steps in Telstra's broader ambition to help content providers better monetize their video, particularly by using data.

Categories: Video News

Why the Timing is Now Perfect for a Netflix-Comcast Partner Deal

VideoNuze.com Analysis - Mon, 10/20/2014 - 08:56

If your head is still spinning from last week's HBO/CBS/potential cord-cutting news, then buckle up, because here's another doozy that seems ripe to be right around the corner: a partnership deal between Netflix and Comcast. You heard that right - two companies that have been sniping at each for years now have a perfect moment to strike a partnership deal with significant upside to both.

First, as far as the deal itself, it would roughly follow the template Netflix has already established with large pay-TV operators in Europe and smaller ones in the U.S. All those deals' details aren't known, but at a minimum they include operators integrating Netflix's app into their IP-based set-top boxes'/devices' UI, certain co-marketing arrangements, and some type of revenue sharing by Netflix (i.e. one-time new subscriber bounties and/or ongoing revenue sharing).

Categories: Video News

The e-reader lives a lonely life, and the nice Kindle Voyage won’t change that

NewTeeVee - Mon, 10/20/2014 - 06:42

The Kindle Voyage is an extremely nice e-reader that probably won't change your feelings about e-readers, no matter what those feelings may be.

Categories: Video News

Yahoo In Talks To Buy Video Ad Platform BrightRoll For Around $700M

VideoNuze.com News - Sun, 10/19/2014 - 22:00

http://techcrunch.com/2014/10/20/sources-yahoo-in-talks-to-buy-video-ad-platform-brightroll-for-around-700m/

Categories: Video News

Lionsgate Taps YouTube Stars for `Hunger Games: Mockingjay` Video Series

VideoNuze.com News - Sun, 10/19/2014 - 22:00

http://variety.com/2014/digital/news/lionsgate-taps-youtube-stars-for-hunger-games-mockingjay-video-series-1201334353/

Categories: Video News

Odd Bedfellows: Netflix Partners With Rogers Communications for Original Canadian Series

VideoNuze.com News - Sun, 10/19/2014 - 22:00

http://www.homemediamagazine.com/streaming/odd-bedfellows-netflix-partners-rogers-communications-original-canadian-series-34421

Categories: Video News

"They`re going to start destroying each other": Why TV`s new golden age is doomed

VideoNuze.com News - Sun, 10/19/2014 - 22:00

http://www.salon.com/2014/10/20/theyre_going_to_start_destroying_each_other_why_tvs_new_golden_age_is_doomed/

Categories: Video News

The Stream Finally Cracks the Dam of Cable TV

VideoNuze.com News - Sun, 10/19/2014 - 22:00

http://www.nytimes.com/2014/10/20/business/media/the-stream-finally-cracks-the-dam-of-cable-tv-.html?_r=0

Categories: Video News

Digital Video Ad Revenue Increases To $1.5 Billion In First Half Of 2014

VideoNuze.com News - Sun, 10/19/2014 - 22:00

http://www.tubefilter.com/2014/10/20/iab-internet-advertising-revenue-report-2014/#sthash.sENvyO2c.dpuf

Categories: Video News

The True Cost of YouTube`s Library of Everything

VideoNuze.com News - Sun, 10/19/2014 - 22:00

http://motherboard.vice.com/read/the-true-cost-of-youtubes-library-of-everything

Categories: Video News

Web Video Ad Tech Firm Videology Opens TV Practice

VideoNuze.com News - Sun, 10/19/2014 - 22:00

http://blogs.wsj.com/cmo/2014/10/20/web-video-ad-tech-firm-videology-opens-tv-practice/

Categories: Video News

Lionsgate Launching Movie Streaming Service

VideoNuze.com News - Sun, 10/19/2014 - 22:00

http://www.homemediamagazine.com/streaming/lionsgate-launching-movie-streaming-service-34418

Categories: Video News

What HBO can learn from Netflix

VideoNuze.com News - Fri, 10/17/2014 - 22:00

http://www.salon.com/2014/10/19/why_hasnt_hbo_learned_from_netflix_yet_partner/

Categories: Video News

VideoNuze Podcast #246 - Will HBO OTT Be Seismic or a Dud?

VideoNuze.com Analysis - Fri, 10/17/2014 - 08:30

I'm pleased to present the 246th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

HBO's big OTT announcement generated massive coverage this week. Following my initial 8 reactions I shared on Wednesday, in today's podcast, Colin and I hash out whether HBO OTT will be a seismic event (as many people want to believe) or whether it will be a complete dud.

Given the scarcity of details HBO shared, it's still a lot of guesswork. But Colin and I do our best to frame things, including the all-important questions of what content will be included in HBO OTT and what the price point will be.

These decisions put HBO executives in an extraordinarily sensitive position. It's no exaggeration to say HBO OTT has the potential to reshape HBO's future as well as its parent company Time Warner and more broadly, the contours of the entire TV, Hollywood, OTT and sports industries. Note however, that "potential" is the epically operative word here.

Listen in to learn more!

Click here to listen to the podcast (22 minutes, 24 seconds)



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Categories: Video News

How HBO, CBS Seek Upper Hand in Pay-TV Deals with OTT Moves

VideoNuze.com News - Thu, 10/16/2014 - 22:00

http://variety.com/2014/digital/news/how-hbo-cbs-seek-upper-hand-in-pay-tv-deals-with-ott-moves-1201332667/

Categories: Video News

Vishal Sood

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