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The Internet Has Always Been Open, It’s The Platforms & Devices That Are Closed

The Business Of Online Video - Thu, 02/26/2015 - 11:10

As expected, today’s vote on the FCC’s proposed net neutrality rules passed with a 3-2 margin. While this is a big step in a process that has been going on for thirteen years now, we’re still a long way off from this debate being over. Since a draft of the proposal wasn’t shared with the public we still don’t know what exactly the rules state or how to interpret them. We’ve also learned that FCC Commissioner Clyburn did get FCC Chairman Wheeler to make “significant changes” to the newly passed FCC rules, but what those changes are we won’t know until we get to see the actual language.

The problem is that even when we do get to read the new rules, many of the words used are going to be vague. Things like “fair” and “unreasonable” have no meanings. What is the baseline that will be used to define what is fair, and what isn’t? Apparently that is up to the FCC and from what I am told, the new rules provide no definitions or methodology at all of how those words will be put into practice. Vague, high-level language isn’t what we need more of, yet that’s what we get when the rules are being written by politicians. It also doesn’t help that many in the media still can’t get the basic facts right, which only continues to add more confusion to the topic. My RSS feed is already full of more than a hundred net neutrality posts and some, like this one from Engadget, get the very basics wrong.

The post says that the new rules will, “ban things like paid prioritization, a tactic some ISPs used to get additional fees from bandwidth-heavy companies like Netflix,” except that Netflix is getting NO prioritization of any kind. Netflix has a paid interconnect deal with Comcast and other ISPs but a paid interconnect deal is not the same thing as paid prioritization. All you have to do is read the joint press release by Comcast and Netflix, to know this as it clearly states that, “Netflix receives no preferential network treatment“. Engadget is not the only media site to get this wrong. These are the basics, if people can’t get those right, what chance do we have of having an educated discussion on net neutrality rules when people don’t even know what they apply to?

For all the talk of how this now help consumers with regards to blocking or throttling of content via wireline services, it has no impact. We don’t have a single example of that being done by any wireline ISP, so there isn’t a problem that needs fixing. To me, the biggest piece of language in the new rules is that the FCC is using Title II classification not just for ISPs, but also edge providers. This gives the FCC the right to examine the ISP practices downstream to broadband consumers as well as upstream to edge providers. But is the oversight and regulations for upstream and downstream going to be the same? Probably not and one would expect it could very well be different.

I find it funny that the term “open Internet” keeps being used. Has the Internet ever been “closed” to anyone? I’ve never heard of any consumer complaining that they went to a website or content service and it was denied on their device, do to their wireline ISP provider. It’s usually denied on the device because the platform or device has a closed ecosystem, which the net neutrality rules don’t address. So for those that have been saying that today’s vote now, “opens up the Internet to be a level playing field”, think again. The Internet itself has always been open, the apps and platforms we use, for the most part, are all closed.

Categories: Video News

New Noggin OTT Service Will Be Next Test of Consumers' Willingness-to-Buy

VideoNuze.com Analysis - Thu, 02/26/2015 - 10:15

Yesterday Viacom announced Noggin, a new $5.99/month ad-free, mobile-centric OTT service for preschoolers that will launch on March 5th. Viacom said that Noggin's content will be solely library-based, making it distinct from what's already available on-air on Nick Jr. Noggin will include programs such as "Blue's Clues," "Little Bear" and "Ni Hao, Kari-lan," plus others. In addition to the OTT offering, Viacom said it's talking to pay-TV operators about Noggin being a premium offer for authenticated subscribers.

Noggin is the latest response by TV networks to the dramatic market changes currently playing out. As I recently described, disruption has been particularly acute in the kids' space, where kids' cable TV networks' ratings are plunging as OTT services have avidly built out their kids offerings. Just since writing that piece 2 weeks ago, YouTube has launched a kids-focused app, Netflix has added 5 new kids series and Amazon has renewed 4 others, all amping up the pressure on kids TV networks even further.

Categories: Video News

YouTube`s hands-off enforcement of branded content

VideoNuze.com News - Wed, 02/25/2015 - 23:00

http://digiday.com/platforms/youtubes-hands-off-enforcement-branded-content/

Categories: Video News

It's Time to Measure the Real Value of Online Video

VideoNuze.com Analysis - Wed, 02/25/2015 - 15:01

With the ongoing dialogue surrounding measurement, brands are eager to embrace any metric that can help evaluate video content in today’s digital world.  

However, most marketers are still using the number of video views as a key performance indicator to assess video initiatives – a method of measurement that is severely flawed.  Video views in a vacuum – or alone – are not only misleading but also potentially damaging when it conceals poorly performing content and drives wrong investment decisions.

Categories: Video News

YouTube: 1 Billion Viewers, No Profit

VideoNuze.com News - Tue, 02/24/2015 - 23:00

http://www.wsj.com/articles/viewers-dont-add-up-to-profit-for-youtube-1424897967?mod=WSJ_hpp_MIDDLENexttoWhatsNewsThird

Categories: Video News

Netflix Adding 5 Kids` Series, Including `Danger Mouse` and `Inspector Gadget` Remakes

VideoNuze.com News - Tue, 02/24/2015 - 23:00

http://variety.com/2015/digital/news/netflix-adding-5-kids-series-including-danger-mouse-and-inspector-gadget-remakes-1201441454/

Categories: Video News

Starz Eyeing Branded SVOD Platform for Pay-TV Operators

VideoNuze.com News - Tue, 02/24/2015 - 23:00

http://www.homemediamagazine.com/streaming/starz-eyeing-branded-svod-platform-pay-tv-operators-35305

Categories: Video News

Dailymotion Plots US Video Expansion, Courts Demand Partners

VideoNuze.com News - Tue, 02/24/2015 - 23:00

http://adexchanger.com/digital-tv/dailymotion-plots-us-video-expansion-courts-demand-partners/

Categories: Video News

Digg launches Digg TV, an endless stream of viral videos

VideoNuze.com News - Tue, 02/24/2015 - 23:00

http://venturebeat.com/2015/02/25/digg-launches-digg-tv-an-endless-stream-of-viral-videos/

Categories: Video News

FreeWheel: TV Everywhere Viewing Up Over 4x Compared To A Year Ago

VideoNuze.com Analysis - Tue, 02/24/2015 - 15:07

More evidence of TV Everywhere's momentum today, as FreeWheel's Q4 2014 Video Monetization Report found that 56% of long-form and live ads were viewed via authentication. That's more than 4x greater than the 13% authentication rate for long-form content in Q4 '13. Total long-form viewing was up 43% in Q4 '14 vs. the prior year.

The new data follows Comcast's news last week that 30% of its Xfinity TV subscribers use TV Everywhere monthly. (Note Comcast owns FreeWheel).

Categories: Video News

Aereo Asset Auction Gives Buyers Bargain on Online-TV Technology

VideoNuze.com News - Mon, 02/23/2015 - 23:00

http://www.bloomberg.com/news/articles/2015-02-24/aereo-asset-auction-gives-buyers-bargain-on-online-tv-technology

Categories: Video News

4 Key Lessons WWE Has Learned from its WWE Network One Year After Launch

VideoNuze.com News - Mon, 02/23/2015 - 23:00

http://variety.com/2015/digital/news/4-key-lessons-wwe-has-learned-from-its-wwe-network-one-year-after-launch-1201440507/

Categories: Video News

WatchESPN Launches On Roku TV

VideoNuze.com News - Mon, 02/23/2015 - 23:00

http://www.multichannel.com/news/tv-everywhere/watchespn-launches-roku-tv/388322

Categories: Video News

YouTube Network Machinima Brings Its Network Of 30,000 Creators To Vimeo On Demand

VideoNuze.com News - Mon, 02/23/2015 - 23:00

http://www.tubefilter.com/2015/02/24/machinima-vimeo-on-demand/

Categories: Video News

Relativity to Program and Develop Digital Content for Lexus` L/Studio

VideoNuze.com News - Mon, 02/23/2015 - 23:00

http://www.hollywoodreporter.com/news/relativity-program-develop-digital-content-777456

Categories: Video News

Net neutrality: How we got from there to here

VideoNuze.com News - Mon, 02/23/2015 - 23:00

http://www.cnet.com/news/net-neutrality-from-there-to-here/#ftag=CADf328eec

Categories: Video News

GuideSpark Raises $22.2M To Create Customized Videos That Make HR Less Tedious And Confusing

VideoNuze.com News - Mon, 02/23/2015 - 23:00

http://techcrunch.com/2015/02/24/guidespark-series-c/

Categories: Video News

Plex`s revamped Roku channel gives you a better look at your videos

VideoNuze.com News - Mon, 02/23/2015 - 23:00

http://www.engadget.com/2015/02/24/plex-roku-channel-redesign/

Categories: Video News

Sling TV`s Owner Tells the TV Guys It’s Not About Cord-Cutting. It Tells Customers Something Else.

VideoNuze.com News - Mon, 02/23/2015 - 23:00

http://recode.net/2015/02/24/sling-tvs-owner-tells-the-tv-guys-its-not-about-cord-cutting-it-tells-customers-something-else/

Categories: Video News

Cox Media Partners With TubeMogul For Web Video Ad Sales

VideoNuze.com News - Mon, 02/23/2015 - 23:00

http://blogs.wsj.com/cmo/2015/02/24/cox-media-partners-with-tubemogul-for-web-video-ad-sales/

Categories: Video News

Vishal Sood

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