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Small Screens, Big Opportunities: Why Mobile Video is Skyrocketing [AD SUMMIT VIDEO]

VideoNuze.com Analysis - Mon, 07/06/2015 - 09:46

Mobile video is now up to 42% of all online video viewed and is poised to surpass 50% later this year, making it a top priority for advertisers. So our Video Ad Summit session, “Small Screens, Big Opportunities: Why Mobile Video is Skyrocketing,” was one of the most timely discussions in the day-long program.  

The session explored how mobile video fits with cross-screen strategies, why mobile video durations are shortening, why 15-second ads dominate on mobile but are changing, what role Facebook and Snapchat are playing in mobile video advertising, why there’s more data in mobile video than in desktop video, whether mobile video will move from the horizontal to the vertical format and lots more.   

The session included Mike Berkley (Head of Product, Viacom), Dan Colarusso (Executive Editor, Digital, Reuters), Rachel Pasqua (Head of Mobility, MEC North America), Frank Sinton (CEO, Beachfront Media), with Michael Sebastian (Reporter, AdAge) moderating.

Categories: Video News

Televisions Are No Longer the Screen of Choice for Kids

VideoNuze.com News - Sun, 07/05/2015 - 22:00

http://adage.com/article/media/study-9-10-americans-binge-viewers/299332/

Categories: Video News

Why Netflix and Amazon want your kids

VideoNuze.com News - Sat, 07/04/2015 - 22:00

https://stories.californiasunday.com/2015-07-05/why-amazon-and-netflix-want-your-kids/

Categories: Video News

Netflix, OTT Video Grab 45% of All U.S. TV Viewing in the First-Half of 2015

VideoNuze.com News - Thu, 07/02/2015 - 22:00

http://www.homemediamagazine.com/streaming/netflix-ott-video-grab-45-all-us-tv-viewing-first-half-2015-36177

Categories: Video News

The 'terrifying' moment in 2012 when YouTube changed its entire philosophy

VideoNuze.com News - Thu, 07/02/2015 - 22:00

http://www.businessinsider.com/youtube-watch-time-vs-views-2015-7?op=1

Categories: Video News

VideoNuze Podcast #280: Binge-Viewing Becomes Pervasive, Twitch Draws 21 Million Viewers

VideoNuze.com Analysis - Thu, 07/02/2015 - 08:24

I'm pleased to present the 280th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

First up this week, we discuss binge-viewing’s soaring popularity, most recently illustrated by a new study from TiVo, which found 92% of respondents saying they had binge-viewed at some point. (TiVo defines binge-viewing as watching more than 3 episodes of a series in a day.)

No surprise, Netflix dominates, with 66% of binge-viewers saying they use the service to watch their favorite shows. Interestingly, respondents said that half of their binge-viewing occurs alone, reflecting the broader trend of how personalized and fragmented TV has become given the broad range of options.

Supporting that concept is data from Twitch, the live-streaming gaming site that Amazon acquired, showing that 21 million viewers watched its E3 coverage, more than double the level of 2 years ago. There was a peak of 840K concurrent viewers, 16 times as big as E3’s attendance. The popularity of Twitch, and soon YouTube Gaming which will be huge as well, both illustrate how live-streaming gaming is peeling audiences away from traditional TV viewing.

Listen in to learn more and happy July 4th!

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Categories: Video News

Why Facebook's Suggested Video Deal Looks Good for Funny or Die

VideoNuze.com News - Wed, 07/01/2015 - 22:00

http://www.adweek.com/news/technology/why-facebooks-suggested-video-deal-looks-good-funny-or-die-165733

Categories: Video News

Video Net Kin Community Opens Kin Studios to Produce Videos for Brands

VideoNuze.com News - Wed, 07/01/2015 - 22:00

http://adage.com/article/digital/video-net-kin-community-opens-branded-content-arm/299308/

Categories: Video News

Lifetime Movie Club App Will Cost $3.99

VideoNuze.com News - Wed, 07/01/2015 - 22:00

http://www.broadcastingcable.com/news/next-tv/lifetime-movie-club-app-will-cost-399/142294

Categories: Video News

Netflix Is So Hot Because It Gives Us What We Want: TV

VideoNuze.com News - Wed, 07/01/2015 - 22:00

http://www.wired.com/2015/07/tv-obsessed-americans-will-jump-buy-netflix-stock/

Categories: Video News

Modernizing the Monetization of Video: The Content Provider's Perspective [AD SUMMIT VIDEO]

VideoNuze.com Analysis - Wed, 07/01/2015 - 09:30

These are complicated times for video content providers, with more opportunities to monetize their video inventory and partner with advertisers, yet more complexity as well. How to succeed in this rapidly evolving environment was the topic of our Video Ad Summit panel, “Modernizing the Monetization of Video: The Content Provider’s Perspective.”

The session included Lorne Brown (Founder & CEO, Operative), Sean Holzman (Chief Digital Revenue Officer, Bonnier), Stephano Kim (SVP, Ad Operations & Chief Digital Strategist, Turner Broadcasting), David Morris (Chief Revenue Officer, CBS Interactive) and Lisa Valentino (Chief Revenue Officer, Conde Nast Entertainment), with Tom Herman (CEO, DashBid) moderating.

The wide-ranging discussion touched on various topics including how campaign success metrics are changing, why performance and engagement are paramount, how content providers are creating their own data management platforms and selectively exposing their first-party data, why the consumer is really in the driver’s seat, the role of branded entertainment, the challenges of moving to a direct-to-consumer approach at scale, ad-blocking and much, much more.

Categories: Video News

5 ways Vivendi makes Dailymotion suddenly matter

VideoNuze.com News - Tue, 06/30/2015 - 22:00

http://digiday.com/platforms/5-ways-vivendi-makes-dailymotion-suddenly-matter/

Categories: Video News

Turner Broadcasting: TV Companies Can Have Data Clouds Too

VideoNuze.com News - Tue, 06/30/2015 - 22:00

http://adexchanger.com/digital-tv/turner-broadcasting-tv-companies-can-have-data-clouds-too/

Categories: Video News

YouTube Beware: Facebook Will Start Sharing Ad Revenue With Video Creators

VideoNuze.com News - Tue, 06/30/2015 - 22:00

http://recode.net/2015/07/01/youtube-beware-facebook-will-start-sharing-ad-revenue-with-video-creators/

Categories: Video News

Facebook video ads are coming - so look out, YouTube

VideoNuze.com News - Tue, 06/30/2015 - 22:00

http://mashable.com/2015/07/01/facebook-video-ad-revenue/

Categories: Video News

Chicago’s 'cloud tax' makes Netflix and other streaming services more expensive

VideoNuze.com News - Tue, 06/30/2015 - 22:00

http://www.theverge.com/2015/7/1/8876817/chicago-cloud-tax-online-streaming-sales-netflix-spotify

Categories: Video News

Hulu to Deliver Free TV Shows, Movies via Pluto TV Service

VideoNuze.com News - Tue, 06/30/2015 - 22:00

http://variety.com/2015/digital/news/hulu-pluto-tv-free-tv-shows-1201532321/

Categories: Video News

Are TV and Video Advertising Converging or Diverging? [AD SUMMIT VIDEO]

VideoNuze.com Analysis - Tue, 06/30/2015 - 11:05

The leadoff session at the recent Video Ad Summit focused on the topic of whether TV and video advertising are converging or diverging. In other words, are advertisers going to opt for converged, multiscreen campaigns that incorporate TV, or is ad spending a zero sum game with advertisers shifting spending from TV to video?

With tens of billions of dollars of annual TV and video ad spending, obviously this is a pressing question. Scott Ferber, Chairman and CEO of Videology, kicked off the session with a compelling presentation that made the case for convergence, with data playing a key role in making this happen.

Then Scott moderated a discussion with Andrew Feigenson (Managing Director, Digital, Nielsen), Kris Magel (Chief Investment Officer, Initiative U.S.), Melissa Roberts (GM, Enterprise Solutions, FreeWheel) and Brian Wieser (Senior Analyst, Pivotal Research Group). The group dug into the convergence-divergence question from all angles.

Categories: Video News

Vishal Sood

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