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The Inevitability of OTT and 5 Ways to Ensure Success

VideoNuze.com Analysis - Wed, 09/02/2015 - 13:29

Watching TV isn’t what it used to be. We have shifted from one screen having a monopoly on our viewing experience, being obligated to watch in a fixed place and at the whim of the operator’s regularly scheduled programming. Now, broadcasters and publishers must reach multiple screens, make content available to any viewer, anywhere, and most notably, whenever they want to watch.

The rise of OTT isn’t just inevitable - we’ve arrived.

Categories: Video News

Hulu subscribers can now go commercial-free

NewTeeVee - Wed, 09/02/2015 - 07:30

Streaming video service Hulu will start offering subscribers an option to eliminate advertising during programs, the company announced today. The move is significant because Hulu has traditionally thought to be against any business model…

Categories: Video News

Hulu Starts a Commercial-Free Option to Rival Netflix and Amazon

VideoNuze.com News - Tue, 09/01/2015 - 22:00

http://www.nytimes.com/2015/09/03/business/media/hulu-starts-a-commercial-free-option-to-rival-netflix-and-amazon.html?_r=0

Categories: Video News

YouTube Adds TrueView Video Ads To AdWords Platform

VideoNuze.com News - Tue, 09/01/2015 - 22:00

http://www.mediapost.com/publications/article/257587/youtube-adds-trueview-video-ads-to-adwords-platfor.html?edition=85781

Categories: Video News

NDN, Video Distribution Platform For The AP, Powers On

VideoNuze.com News - Tue, 09/01/2015 - 22:00

http://adexchanger.com/digital-tv/ndn-video-distribution-platform-for-the-ap-powers-on/

Categories: Video News

New Apple TV Will Feature Universal Search, Start At $149

VideoNuze.com News - Tue, 09/01/2015 - 22:00

http://www.buzzfeed.com/johnpaczkowski/new-apple-tv-will-feature-universal-search-start-at-149#.swjmgVkyd

Categories: Video News

CBS will stream two regular season NFL games for free this year

VideoNuze.com News - Tue, 09/01/2015 - 22:00

http://www.theverge.com/2015/9/2/9243451/cbs-free-nfl-stream-regular-season-games-2015

Categories: Video News

Videology Proves 6x Brand Lift With Better Targeting, Optimization and Fraud Protection

VideoNuze.com Analysis - Tue, 09/01/2015 - 09:45

Videology and Nielsen released a case study showing a 6x improvement in brand lift for a group of 9 CPG campaigns as compared with Nielsen’s normative scores from thousands of campaigns using the Nielsen Digital Brand Effect platform. Videology integrated the platform into its player in order to measure the 9 campaigns’ brand lift.

Videology believes better targeting, optimization and fraud protection, at scale, drove the improved results. Videology used an integration with White Ops fraud detection to filter bots and other non-human traffic. It also relied on data from 40 different providers for accurate targeting and enhanced optimization.

Categories: Video News

Facebook Proves Brands Don't Need YouTube to Make Video Go Viral

VideoNuze.com News - Mon, 08/31/2015 - 22:00

http://adage.com/article/breyers-facebook-prove-brands-dont-need-youtube-go-viral-video-chart/300161/

Categories: Video News

Amazon Prime now lets you download TV shows for offline streaming

VideoNuze.com News - Mon, 08/31/2015 - 22:00

http://money.cnn.com/2015/09/01/media/amazon-prime-offline-viewing-mode/index.html

Categories: Video News

Cox Brings VOD to Retail TiVo Boxes

VideoNuze.com News - Mon, 08/31/2015 - 22:00

http://www.multichannel.com/news/next-tv/cox-brings-vod-retail-tivo-boxes/393370

Categories: Video News

In Wild West of SVOD Launches, EPIX Stays Disciplined and Signs On With Hulu

VideoNuze.com Analysis - Mon, 08/31/2015 - 08:08

Yesterday pay-TV network EPIX announced a multi-year distribution deal with Hulu that will kick in on October 1st, as EPIX’s current deal with Netflix phases out.

Perhaps most noteworthy here is that in the current Wild West environment where everyone and their brother are launching standalone SVOD services, EPIX has remained disciplined in choosing to instead team up with a large SVOD player (EPIX has a separate SVOD deal with Amazon dating to 2012 as well).

Categories: Video News

Apple Eyes Move Into Original Programming

VideoNuze.com News - Sun, 08/30/2015 - 22:00

http://variety.com/2015/digital/news/apple-eyes-move-into-original-programming-exclusive-1201582020/

Categories: Video News

Can 'Out-Stream' Video Ads Help Save Mobile Advertising?

VideoNuze.com News - Sun, 08/30/2015 - 22:00

http://blogs.wsj.com/cmo/2015/08/31/can-out-stream-video-ads-help-save-mobile-advertising/

Categories: Video News

Defy Media Joins Forces With Talent Agency WME

VideoNuze.com News - Sun, 08/30/2015 - 22:00

http://www.tubefilter.com/2015/08/31/defy-media-partners-wme/

Categories: Video News

Connected TV Viewing Rises Sharply, Marketer Engagement Does Not

VideoNuze.com News - Sun, 08/30/2015 - 22:00

http://www.mediapost.com/publications/article/257349/connected-tv-viewing-rises-sharply-marketer-engag.html

Categories: Video News

Sling's Streaming TV Service For Cord Cutters Now Runs On Amazon Tablets

VideoNuze.com News - Sun, 08/30/2015 - 22:00

http://techcrunch.com/2015/08/31/slings-streaming-tv-service-for-cord-cutters-now-runs-on-amazon-tablets/

Categories: Video News

Apple TV 4 coming in October for under $200, Apple TV 3 stays & gets new streaming service

VideoNuze.com News - Sat, 08/29/2015 - 22:00

http://9to5mac.com/2015/08/30/apple-tv-4-200-october/

Categories: Video News

How cord cutting is changing the nature of audience reach

NewTeeVee - Fri, 08/28/2015 - 05:00

Frank is CEO of Beachfront Media. In the emerging multi-platform era, reaching an audience is no longer merely as simple as waiting for them to turn on their television sets. As a…

Categories: Video News

VideoNuze Podcast #288: Connected TV Device Market Remains in Flux

VideoNuze.com Analysis - Fri, 08/28/2015 - 01:11

I'm pleased to present the 288th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week we return to the connected TV category which we both believe remains in flux. Recent research from Parks showed that Roku maintained its market share lead in 2014, with 34% share, followed by Chromecast with 23%. However, as we explain, there are at least a couple of key variables that could shake up the market’s dynamics.

First is that on Sept. 9th Apple will introduce a new Apple TV, which will include a range of new features (though Colin notes 4K appears to be missing). Given Apple’s massive customer base, the new Apple TV will almost certainly gain market share at other devices’ expense.

The second variable is if pay-TV operators prioritize integration of major OTT services into their advanced set-top boxes. This would improve the viewer experience by not requiring a change of inputs to access OTT services and in turn would diminish demand for standalone connected TV devices (this is analogous to how integrated DVRs succeeded). However, as I recently wrote, even though OTT integration is a huge opportunity for pay-TV operators, it’s not yet clear they’re embracing it.
 
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Categories: Video News

Vishal Sood

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