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Report: 29% Of Viewers Abandon Videos When They Encounter Quality Problems

The Business Of Online Video - Thu, 03/26/2015 - 19:20

A new consumer survey report from Conviva titled “How Consumers Judge Their Viewing Experience: The Business Implications of Sub-Par OTT Service” highlights the importance of video experience now that OTT has become a part of everyone’s everyday life. The report, which is based on the responses of 750 viewers ages 26-34, shows that 75% will abandon a sub-par video experience in 4 minutes or less. The worse news for content owners is that one in three are willing to jump amongst content owners if they’re not getting what they came for.

Screen Shot 2015-03-26 at 11.06.38 PMSomewhat surprisingly, perhaps, the report shows that these viewers are more sophisticated in their judgments than we might be inclined to give them credit for. They clearly understand that a good experience isn’t just about avoiding buffering, but that it also includes a quick start to the content (what we call frustration time), and demands a good-looking picture.  For cord-cutters especially – and this particular survey sample is looking at a generation that almost certainly were watching on their parents’ cable subscription very recently – this is important, because they’re comparing what they watch both to other Internet services, and to the TV itself.

Screen Shot 2015-03-26 at 11.06.17 PMThe survey says that nearly half of them lose brand loyalty as soon as they get a bad experience. Whether that really plays out in real-time is debatable, but if it’s even half as bad as that, it’s a wake-up call for everyone: the quality of your video experience better compare favorably to the competition, or trouble could quickly ensue.

If there’s one big takeaway, it’s that holding the interest of today’s OTT viewers is hard, and getting harder. The proliferation of devices and platforms to be supported continues to accelerate, and the variation in quality between ISPs and CDNs is undeniable – and may be indecipherable, as it shifts and changes on practically a minute-to-minute basis. The survey shows respondents placing blame across the whole ecosystem when they get a lousy experience, but that’s small comfort to a provider whose expensive content is being abandoned.

Note: Conviva also publishes a very detailed report that measures the technical problems with streaming video when it comes to re-buffering, slow video startup, low-resolution and their impact on the viewer experience.

Categories: Video News

Facebook Further Positions Itself to be a Major Player in Video

VideoNuze.com Analysis - Thu, 03/26/2015 - 09:34

At Facebook's F8 developer conference yesterday, the company announced a series of initiatives that, taken together, demonstrate it is positioned to be a very big player in video and YouTube's biggest competitor long-term. Following are the most important announcements and my take on their implications. I also note the key missing pieces that are almost certainly on Facebook's video roadmap.

Categories: Video News

Periscope, Twitter's answer to Meerkat-style live streaming, is now available

VideoNuze.com News - Wed, 03/25/2015 - 22:00

http://www.theverge.com/2015/3/26/8293353/periscope-live-streaming-twitter-meerkat

Categories: Video News

Changing TV Landscape Colors 'Upfront' Sales Outlook

VideoNuze.com News - Wed, 03/25/2015 - 22:00

http://blogs.wsj.com/cmo/2015/03/25/changing-tv-landscape-colors-upfront-sales-outlook/

Categories: Video News

A+E Joins Sling TV's Core, 'Lifestyle' Packages

VideoNuze.com News - Wed, 03/25/2015 - 22:00

http://www.multichannel.com/news/tv-apps/ae-joins-sling-tv-s-core-lifestyle-packages/389174

Categories: Video News

Mediaocean Adds TV To Cross-Screen Advertising Mix Via 2 Partnerships

VideoNuze.com News - Wed, 03/25/2015 - 22:00

http://www.mediapost.com/publications/article/246473/mediaocean-adds-tv-to-cross-screen-advertising-mix.html#

Categories: Video News

Report: TV Viewership Patterns and Economic Realities Indicate Difficult Path for "Skinny" Bundles

VideoNuze.com Analysis - Wed, 03/25/2015 - 09:26

So-called "skinny bundles" of TV networks face long odds of success given the dispersion of actual TV viewership, cross-ownership of broadcast-cable TV networks by media conglomerates and underlying economic realities, according to a new analysis by MoffettNathanson.

The conclusions align with points I made in last Friday's podcast and previously, as I've asserted that the "Swiss cheese" channel lineups found in skinny bundles will lack broad appeal. This was a central finding from recent Bernstein research as well. Conversely, bulking up channel lineups with more TV networks (as Sony has done with its new PlayStation Vue service) eliminates the opportunity for a cost-savings value proposition that would resonate most with would-be cord-cutters or cord-nevers.

Categories: Video News

Where Watch Apps Can Go Next

VideoNuze.com Analysis - Wed, 03/25/2015 - 06:35

Over the past year, a strong wind has blown in the sails of the TV Everywhere market. More content owners are making programming available on this increasingly popular platform and the content is finding an audience on programmer and operator apps across platforms. Adobe reports TV Everywhere and online video consumption is up 146% in the last year. Ad server company FreeWheel noted that 38% of all ad views on long-form and live content came from behind authentication walls. NBCU made a push for TV Everywhere education with its Super Stream Sunday that offered open access to its Super Bowl-related programming.

Riding high on this growth, the industry should now focus on how to make the opportunity even bigger.  Based on our ongoing work with programmers and MVPDs on authenticated video, as well as our data analysis of sources such as watch app reviews, below is a sample of the strategies we think will help take watch apps to the next level:

Categories: Video News

Comcast pushes back closing for Time Warner Cable merger

VideoNuze.com News - Tue, 03/24/2015 - 22:00

http://www.marketwatch.com/story/comcast-pushes-back-closing-for-time-warner-cable-merger-2015-03-25-14103042

Categories: Video News

Apple TV gains CNNgo channel for viewing live and on-demand news content

VideoNuze.com News - Tue, 03/24/2015 - 22:00

http://9to5mac.com/2015/03/25/apple-tv-cnn/

Categories: Video News

Details on PlayStation Vue, comparison with Sling TV

VideoNuze.com News - Tue, 03/24/2015 - 22:00

http://www.apnewsarchive.com/2015/Details-on-PlayStation-Vue-offerings-comparison-with-Sling-TV/id-36d9727c151149dc93ca1a2b35154579

Categories: Video News

YouTube to relaunch livestreaming service with focus on esports and gaming

VideoNuze.com News - Tue, 03/24/2015 - 22:00

http://www.dailydot.com/esports/youtube-google-esports-livestreaming/

Categories: Video News

Tennessee sues FCC over Internet law, hurting one of its own cities: Chattanooga

VideoNuze.com News - Tue, 03/24/2015 - 22:00

http://money.cnn.com/2015/03/25/technology/tennessee-fcc-internet/index.html

Categories: Video News

Varick Announces 3 'Programmatic TV' Partnerships

VideoNuze.com News - Tue, 03/24/2015 - 22:00

http://www.mediapost.com/publications/article/246462/varick-strikes-3-partnerships-to-enter-programmat.html#

Categories: Video News

Facebook Is Testing Continuous Autoplay for Videos

VideoNuze.com News - Tue, 03/24/2015 - 22:00

http://recode.net/2015/03/25/facebook-is-testing-autoplay-for-videos/

Categories: Video News

Can Karin Timpone Make Marriott More Millennial?

VideoNuze.com News - Tue, 03/24/2015 - 22:00

http://www.adweek.com/news/advertising-branding/can-karin-timpone-make-marriott-more-millennial-163583

Categories: Video News

What makes a top brand video on Facebook, YouTube

VideoNuze.com News - Tue, 03/24/2015 - 22:00

http://digiday.com/brands/makes-top-brand-video-facebook-youtube/

Categories: Video News

Average Global Internet Speeds Fall Flat In Q4: Akamai

VideoNuze.com News - Tue, 03/24/2015 - 22:00

http://www.multichannel.com/news/technology/average-global-internet-speeds-fall-flat-q4-akamai/389123

Categories: Video News

Netflix, Amazon and Hulu No Longer Find Themselves Upstarts in Online Streaming

VideoNuze.com News - Tue, 03/24/2015 - 22:00

http://www.nytimes.com/2015/03/25/business/media/netflix-amazon-and-hulu-no-longer-find-themselves-tvs-upstarts.html

Categories: Video News

NFL Takes a Baby Step, Planning to Exclusively Stream a Single Game Next Season

VideoNuze.com Analysis - Tue, 03/24/2015 - 08:37

The NFL announced yesterday that it plans to exclusively stream a single game next season, a week 7 matchup from London between the Buffalo Bills and the Jacksonville Jaguars. The October 25th game will still be televised in the 2 home markets, starting at 9:30am ET, but elsewhere it will only be available online (though the NFL hasn't yet signed a digital distribution partner).

Brian Rolapp, the NFL's EVP, Media, characterized the move as mainly an experiment, meant to impart as much learning as possible (he also maintained that TV is still the best distribution option). That sounds right to me, though how much can really be learned from streaming a single game is a bit unclear (e.g. advertiser interest? technical or delivery quality? audience size?).

Categories: Video News

Vishal Sood

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