We just went live at Google Cloud NEXT with something I've been wanting to ship for a while 🎉 .
For the past year, one question has come up in nearly every enterprise conversation I've been part of: "We have the data. We have the brand guidelines. We have the channels. Why does it still take weeks to go from a brief to a live campaign?"
The answer is almost never a missing tool. It's a missing connection layer. Audience intelligence sits in one system, brand standards in another, creative production in a third, and activation in a fourth. Each one works. They just don't work together.
That's the problem this integration solves. We've embedded Typeface as an Agentic Content layer inside Google Cloud's composable marketing architecture. A single campaign brief now flows through brand intelligence, real-time audience signals from BigQuery, creative generation, and activation through PMAX and CM360. One brief, thousands of on-brand, audience-specific assets. Governed and measurable end to end.
Two things about this that matter to me personally:
First, the technical architecture reflects something I've been writing about for a while. Orchestration, knowledge integration, quality evaluation, and closed-loop measurement aren't four separate products. They're four layers of one system. This partnership is what that looks like when it ships.
Second, the Gemini integration means marketers don't leave the workspace they're already in. The best infrastructure is the kind people never notice because it just works where they work.
We're also now a featured ISV on Google Cloud Marketplace, which means enterprise procurement teams can move faster too. Sometimes the hardest part of deploying AI is the purchase order.
Proud of the team that built this 💪. The demo at booth #3516 is worth the walk 🚶♂️➡️.
Thank you Karthik Narain, Tarun Rathnam, Marina Simonians, Naveen Punjabi, Ritika Suri and team for the amazing partnership!