The AI martech market will nearly triple from $28B to $74.3B by 2031, but the landscape itself grew just 0.7% this year.
About 1,500 tools entered while 1,300 exited.
The spend is tripling; the tool count is flat. Money is consolidating into fewer platforms, not funding new ones. This is the structural shift [[martech-consolidation]] has tracked since July — the era of net-new martech growth may be ending, replaced by a consolidation-driven repricing.