“What happens after the technology works.”
Issue Nº 38 September 2026 Palo Alto · Typeface

Vishal Sood

Dispatches on enterprise AI The Archive → President of R&D · Typeface
Arc One · Complete The Harder Part Mar 23 – May 28 · 7 chapters
Arc Two · Complete The Human Premium Jun 17 – Jul 15 · 3 chapters
From Content Generation to Content OS 01 Infrastructure Mar 23 AI-First Culture Starts With Every Leader Building 02 Culture Apr 8 The Three Adoption Playbooks 03 Adoption Apr 12 The Agent Experience Gap 04 Agents Apr 27 Your Best Content Doesn’t Exist Yet 05 Surfaces May 13 The Multiplayer Problem 06 Multiplayer May 19 The Three Problems Nobody Told You About Enterprise AI 07 Compound May 28
›
Human Breakthroughs Don’t Show Up on Dashboards 01 Human Jun 17 Taste as Infrastructure 02 Taste Jul 1 The Talent Fork — arc capstone 03 Talent Jul 15
Latest essay SEP 2 2026
People & Process 10 min read Substack

The False Comfort of a Good Champion

Enterprise AI adoption needs a sponsor, a champion, and a set of real users. Having two of the three looks exactly like having all three, which is what a green status report is made of.

“Two competent parties, aligned, months of green. The thing nobody was measuring was whether any of it felt good to use.”
Substack Read on Substack →
Cover illustration
Fig. 1 — from the essay Illustration · V.S.

Essays · timeline

The archive →
Day
Essay
July 2026 1 essay
15
JUL

The Talent Fork

AI repriced the whole org chart. Three moves decide which side your people land on: who you hire, who you energize, who you part with.

People & Process · 10 min read · Substack
June 2026 2 essays
30
JUN

Taste as Infrastructure

When judgment becomes the bottleneck. Framed as a Product Thinking piece. Last full-engagement drop before OOO.

Product Thinking · 9 min read · Substack
17
JUN

Human Breakthroughs Don't Show Up on Dashboards

Your AI dashboard measures motion. The judgment that turns motion into a breakthrough is the one thing it can't capture, and it's where your value now lives.

Market · 11 min read · Substack
May 2026 3 essays
19
MAY

AI Productivity Has a Multiplayer Problem

Why the best individual AI tools still leave most of marketing unsolved. Single-player vs. multiplayer infrastructure.

Content OS · 7 min read · Substack
13
MAY

Your Best Content Doesn't Exist Yet

When your content becomes a living surface. Knowledge graphs, agent-queryable content, and what comes after static pages.

Content OS · 11 min read · Substack
April 2026 3 essays
27
APR

Building for the Agent Experience Gap

As agents handle routine work, human touchpoints become higher-stakes. Five principles for product builders.

Product Thinking · 8 min read · Substack
March 2026 1 essay
Earlier writing in the archive →

Forage · weekly dispatch

All issues →
Forage №33 — Paved With Good Intentions, cover illustration
This week's coverInk illustration
This week
№33
Week 33 · Aug 14

Paved With Good Intentions

Forward-deployed engineers are not an alternative to a platform. They are only survivable on top of one.

5 reports · ~11 min Read the issue →
Previous issues
32
Sliding Doors
The company where AI writes 60% of the code is the one that would not let AI answer the front door.
W32 · Aug 7
 31
Ground Control
The cheaper AI makes the work, the more valuable the human job becomes: deciding what's true and what's worth building.
W31 · Aug 1
 27
Mille-Feuille
Five companies shipped the same enterprise-AI architecture this month. The question worth arguing is no longer whether the shape is right, but who gets to own each layer of it.
W27 · Jul 24
 26
The Big Short. Why the Agency Layoffs Aren't Really About AI
WPP gave up its beach at Cannes this year. The job cuts everyone is filing under "AI took the work" are something slower and more permanent: the unwinding of a trade that stopped paying thirty years ago.
W26 · Jun 26
 25
The Only Winning Move
This week a lab asked for a kill switch, the government pulled one, and the rest of the world realized the off switch to its most important infrastructure sits in a building it doesn't control.
W25 · Jun 19
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Signals · from LinkedIn

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Companion to the Substack piece: the three roles that decide enterprise AI adoption, and why two of three reads as all three.

Sep 2
 “

Intern season is my favorite season of the year. Yes, more than summer. Okay, maybe summer also contributes to it :).

Jul 29
 “

Traffic-driver to the HP#3 Substack capstone: every hire is a bet you place through proxies, and AI cut the bottom wire. Leadership angle — hire, energize, part with.

Jul 20

Appearances · speaking & media

All appearances →
Jun 2026
Panel

The Hard Part of AI

Fortune Brainstorm Tech · Aspen
↗
May 2026
Fireside

The Next Era of Marketing

Lightspeed fireside · Google, Mountain View
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Apr 2026
Podcast

Automation vs. Creativity

MarTech Podcast · with Juan Mendoza
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The Colophon
Day job
Typeface →
Enterprise AI content platform. Leading R&D on orchestration, knowledge integration, and quality at scale.
President of R&D
Side projects · output channels
Substack →
Writing
Long-form on enterprise AI adoption, content systems, and organizational change.
Yara →
Side project
Personal knowledge system. A wiki of everything I read; turns research into writing.
Foraging →
Newsletter
Weekly digest of what I read, the patterns I see, and what it means for builders.
How these are made

Drafted and researched with Yara, the AI second brain above. The judgment is mine: what’s worth saying, which argument holds, and whether a piece is good enough to ship.